problem
Working professionals are often forgetful and need help remembering to reach out to their friends and family
user research
"Do you think you're doing a good job at maintaining your relationships?"
I conducted a survey with 30 working professionals and 63% of them don't think they're very good at maintaining their relationships.
user journey
Understanding the problem
Manage, Organize, and Maintain relationships
I conducted usability tests to gain qualitative research to see if features like goal setting, reports tracking, and week-long loops made sense in helping our users remember to reach out to their friends and family.
I focused solely on providing the user with ways to track their relationship goals – utilizing gamification to give the user a combined sense of reward and motivation.
As of 2018, Android restricted Sidekick's ability to access to user's call logs.
Because automatic call logs were one of our integral features, I had to pivot from automatic checkmarks on the dashboard and figure out another solution to tracking the users’ calls.
Onboarding
Set User Goals
GAMIFICATION
More! Gamification
End goal
impact/reflection
Sidekick won in the top 3 of Co.Lab's 2020 winter cohort for best product.
Since its’ publication, Sidekick has reached over 6 different countries, and currently has a 5⭐️ rating in the Google Play Store.
Before launch, we published Sidekick on Product Hunt and got a total of 93 upvotes!
How to succeed in a product team
The importance of establishing metrics
How to build an application in React Native
How to ship out a product with a short timeline
The importance of listening to users and making iterations post-ship
